Information has no power to persuade or transform until it is given ART.
–Tim Downs, Finding Common Ground

When Christians attempt to communicate to non-Christians, we must first think through their assumptions and imagine how they will likely receive the message we are conveying. That process will affect the words we choose, the form and, most importantly, the content we can get across. If we err on the side of too much content as Christians often do, the nett effect is the same as if we had included no content.
–Philip Yancey, Open Windows

When the Scriptures are unwrapped and the gift of meaning is lying exposed, the Christian thinks his task is done. Now he makes the greatest mistake of all: He takes his naked, artless set of propositions and precepts out into the world to show others, and to his astonishment they could not be less interested. At this point the Christian has accomplished something truly remarkable, something that may have required a seminary degree. He has taken the most fascinating, life-transforming communication in the world and made it boring.

–Tim Downs, Finding Common Ground